The first step to building you email list is creating an opt-in to give to your audience in exchange for their email address. It should be something that solves a problem for your audience and aligns with your business.
Here are some things to consider with creating an opt-in that will convert people to your list.
What does your audience want?
Better yet, what problem can you solve for them? If you’ve been working with your ideal client for a little while, you probably have a good idea of what they need and what they would be willing to turn over their email address for. If not, here are a few ways to find out what your audience is struggling with:
1) Ask them. Create a super quick survey or post on your social outlets to ask what they are struggling with. So, so many times you may have an idea and when you ask you get totally different answers! One blogger I follow, Alyson Haley, is always asking for feedback on what her audience is struggling with or wants to know. Because of that, she has a content arsenal and knows the types of posts she can create that will get tons of engagement and sales.
2) Look in forums or Facebook communities. Search in Facebook groups with your ideal clients with words like “struggling”, “help”, “confused”, “problem”, etc. to find out the types of things they are posting to get help with.
3) Search on Pinterest, Google, Amazon, etc. for the most popular topics in your niche. They likely created their posts, books, etc. around that topic to solve a pain point for your audience. What could you create that helps solve that problem? Is there a different spin you could put on the resolution?
Align it with your content and audience
This is especially important if you are hoping to sell to the people opting into your list. If your opt-in is the beginning of an email series leading into your paid product or 1:1 practice, make sure it aligns with what you are offering.
For example, if I am selling a cookbook full go vegan friendly recipes, my opt-in might be three free recipes from the book. Or if I am trying to fill slots for my 1:1 business coaching practice, I might create an opt-in that walks them through a specific steps to build a solid foundation for their business.
Sometimes, opt-ins are created solely for list building and that is totally fine! Still, be sure you are offering something in line with your ideal client and audience. Giveaways are a popular list building technique. You wouldn’t want to do a giveaway for a $50 Amazon gift card because you might get a ton of people on your list who aren’t your potential customers. In contrast, let’s say you have a lifestyle blog and you teach people how to decorate their house on a budget. Then, a $50 gift card to the Container store could be a perfect incentive to get subscribers!
In general though, you want your opt-in to be related to your business. If I were to opt-in for a “How to grow fresh veggies in your home garden”, and then all the emails I received from that business was about weight loss and dieting, I might be kind of confused.
Make sure your opt-in is solving a pain point for your audience and that the result is emphasized in the title of the opt-in as well! Some examples include (the result is bolded):
1) Get instant access to my 3 part video series on how to save hours during meal prep (a list my favorite resources included!)
2) Grab this comprehensive checklist to streamline your next launch
3) Ready to get paid clients? Download my 5 step guide on how to land your next coaching client.
4) Want to learn how create an opt-in that converts so you can build your list and get more customers? Click here to get my 3 best strategies for list building.
Keep it simple
Don’t make your opt-in overly complicated. Keep it simple, help your subscriber solve the problem at hand and then continue to build your trust with them with follow-up email sequences.
Are you working on your first opt-in? Take my free mini-course on creating a simple opt-in to start building you list!