Hi there! I’m Caitlin & I am so glad you have found my little piece of the internet!

My mission is to help female entrepreneurs get out of overwhelm and grow their businesses in bliss.

Starting and growing a business doesn’t have to be hard and complicated. In fact, many times we make it hard by feeling like we have to know more, learn more and master more before we can get started. Or, we are so overwhelmed with information that we don’t take any action at all.

I’ve got a secret.

You have everything you need. 

I help women cut through the clutter and get unstuck and start taking action in starting and growing their businesses.

Many times, you just need a little direction to figure out what to do next and what you need to focus on. I help you get that and gain momentum. 

The professional resume: I come from a corporate background with 4+ years of experience in project management, data analysis, customer research and vendor/client management. I am formally trained in assessments and research and have my M.A. in Psychology.

Ok, back to the fun stuff. I started my first blog back in 2013 when I was literally bored to tears at my first job out of grad school.

I felt creatively suffocated and so that was my outlet! I built my first email list, learned all about marketing on social media and fell in love with business and entrepreneurship.

Now, I help business owners do less better and focus on the right things rather than all the things when it comes to marketing and growing their businesses so that they can get out of overwhelm and step into their role as CEO.

Fun Facts!
1) I am a dog mom of two! I have two King Charles Spaniels that I spoil rotten.
2) I can eat my weight in queso dip and would literally eat it every day if I could.
3) I recently eloped to Spain and married my best friend. Best decision ever!
4) My dream is to travel to my favorite Spanish city (Nerja) once a year and make a beach trip every few months. It is absolutely my happy place.
5) I am formally trained to give intelligence and personality assessments.
6) I was born and raised in Nashville. So, I was here long before it was the ‘it’ city, but I love watching it grow.
7) I am obsessed with office supplies. Like, I love them all and want to buy all the pretty notebooks and pens and planners and file organizers.
8) My favorite movie is Pride & Prejudice (Keira Knightley version).
9) There is nothing better to me than a relaxing weekend near water (beach, pool, lake) with a good book.
10) I am a recovering coffee creamer addict. Now, I spruce it up with some liquid stevia and coconut milk.